Diesel is an Italian retail clothing company, located in Breganze, Italy. Aside from clothing Diesel is also known for its footwear, accessories, fragrance range of products. The watch collection has been entrusted to the Fossil Group.
As in-house graphic designer at the Fossil Group France, I had to deploy the national new spring/summer campaign for Diesel Watches : Shopping window decoration, Out of home campaign, Website decoration, Facebook posts…
In close collaboration with Fossil group EMEA, I had the chance to create, develop and adapt all kind of communication supports, following the worldwide guidelines of the brand.
This is the window decoration concept voted for 2015.
From the design of the backwall & columns to the sourcing of the mirror material, I worked closely with printers to deploy this kind of decoration all over the country, for the retail partners.
With more than 135 point of sales in France, CLEOR offer a wide range of watch and jewel brands.
In charge of this communication campaign I declined several supports such as : Shopping Windows decoration, mailing, facebook post for 92% of Cleor’s best shops.