Alsace Lait is a company counting nearly 300 producers of high-quality milk from the Alsacian region, in France. Suffering from an aging brand image, the idea was to revitalize this brand to reach a younger target with a more trendy product.
Following market researches, it became clear to me, that Alsace Lait was lacking a fresh milk flavored with natural fruits from producers in the region. A new product idea was born and I decided to call it « O’Lait ». An exciting journey started : from the invention of the name, the creation of the logo, to the new packaging, I created a whole new visual identity.