Diesel is an Italian retail clothing company, located in Breganze, Italy. Aside from clothing Diesel is also known for its footwear, accessories, fragrance range of products. The watch collection has been entrusted to the Fossil Group.
As in-house graphic designer at the Fossil Group France, I had to deploy the national media plan in June 2014 for Diesel Watches : 317 POS actions, 47 « Marc Orian network » stores decorated with a push on a special product and a national web campaign.
In close collaboration with Fossil group EMEA, I had the chance to create, develop and adapt all kind of communication supports, following the global guidelines of the brand.